Francesca Capparella

Questioner
DISC Type : c

Social Media Marketing at Grovero

Purmerend, North Holland, Netherlands

Overview

Francesca is a marketing and sales professional with a Masters in Business and Digital Media from Tilburg University. Her experience includes managing social media strategies, developing content for Instagram and LinkedIn, and optimizing Meta Ads campaigns to increase engagement and generate leads.

Driven by curiosity and a love for new challenges, Francescas journey has taken her through hospitality, events, and tech. She is passionate about connecting with people, solving problems, and continuous learning. She values pushing herself out of her comfort zone and believes great ideas are always worth sharing.

For her Masters thesis, she designed an educational escape room to teach media literacy and combat disinformation.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Marketing
Managed content strategies and Meta Ads campaigns at Grovero, successfully doubling profile visits and increasing engagement by 45%.
Combating Disinformation
Authored her Master's thesis on fighting disinformation through game-based learning, even designing a playable educational escape room on the topic.
Public Speaking
Shares insights from her experience with TEDxEindhoven, encouraging others to overcome shyness and share their ideas with the world.

Media Appearances

Francesca has no verified media appearances

Work History

10-2024 - 4-2025
Social Media Marketing at Grovero
1-2023 - 7-2023
Social media manager & PR at Urban elephant hostel
LUPPOLO S.R.L. at Part-time

Education

8-2023 - 3-2025
Master's degree from Tilburg University
9-2018 - 7-2022
Bachelor's degree from Sapienza Università di Roma

More Information

Social Presence :

Prographics :

Exp : 1 Location : Purmerend, North Holland, Netherlands Job Level : N/A Designation : Social Media Marketing at Grovero
URL has been copied!

Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Francesca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Francesca take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Francesca

Personality Compatibility


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