Francesca Fasan

Inquirer
DISC Type : cd

Head of Marketing and Online - UK & Ireland at THOMAS SABO

London, England, United Kingdom

Overview

Francesca Fasan is the Head of Marketing and Online for THOMAS SABO UK & Ireland, driving the brands digital presence. With a background including ASOS and freelance consulting for major brands like Ray-Ban, she is a digital marketing expert with a creative flair. She holds a Professional Diploma in Digital Marketing.

Personality Overview

Demanding

ROI Conscious

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Brand Strategy
Recognized as a "Brand Champion" in the Professional Jeweller Power List 2020 for her work in shaping brand messaging and driving commercial success for THOMAS SABO.
Digital Marketing
Manages all UK acquisition channels, including SEO, paid media, influencer marketing, and CRM, with a focus on an omni-channel customer approach.
Team Leadership
Publicly expresses pride in her team's accomplishments and actively posts about hiring new members to join her marketing team at THOMAS SABO.

Media Appearances

Francesca has no verified media appearances

Work History

7-2020
Head of Marketing and Online - UK & Ireland at THOMAS SABO
2-2015 - 7-2020
Senior Digital Manager at THOMAS SABO
10-2011
Digital Consultant, Content Editor & Copywriter at Freelance
8-2013 - 9-2014
Acting International Editor, Italy at ASOS.com
7-2010 - 10-2011
PR Account Manager at Smoke PR

Education

2017 - 2018
Professional Diploma from Digital Marketing Institute
2010 - 2010
Fashion Styling for Prints from London College of Fashion, University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing and Online - UK & Ireland at THOMAS SABO
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Francesca

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Francesca take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Francesca

Personality Compatibility


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