Francesca Mazza

Critic
DISC Type : C

Head of PR I Europe at Trip.com Group

United Kingdom

Overview

Francesca Mazza leads European PR for Trip. com Group, leveraging extensive global experience in corporate, B2B, and B2C communications across EMEA and APAC. Colleagues describe her as goal-oriented and an expert in media relations with strong strategic thinking. She holds a Master of Arts and a specialist diploma in Crisis Communications.

She recently celebrated her teams success in winning four accolades at the Travolution Awards, including "Brand of the Year" and "Best Use of AI".

Personality Overview

Critic

ROI Driven

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

European Travel PR
She leads PR efforts for Trip. com Group across key European markets, focusing on deepening media engagement and amplifying the brand's presence.
Crisis & Sustainability
A core specialty highlighted in her profile and backed by a specialist diploma, with prior experience leading sustainability communications at CNH Industrial.
Brand Building
Actively promotes her company's brand achievements, including sponsoring the Forbes Travel Awards and winning "Brand of the Year" at the Travolution. com Awards.

Media Appearances

Trip.com Group Reinforces AI Innovation and European Collaboration at ITB Berlin. Featured in PR Newswire

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Women Are Powering the Next Wave of Global Travel, Says Trip.com Group. Featured in PR Newswire APAC

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Trip.com Group named ITB Innovator 2026 and returns to ITB Berlin as Official Ticket Sponsor. Featured in PR Newswire (German)

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Work History

3-2025
Head of PR I Europe at Trip.com Group
9-2023 - 3-2025
PR Manager I Europe at Trip.com Group
8-2022 - 8-2023
Media Relations Manager I International markets at McDonald's
1-2020 - 8-2022
Public Relations & Sustainability Communications Manager | Global & EMEA at CNH Industrial
2-2019 - 1-2020
PR, Communications & Campaigns Lead I APAC & MEA at CNH Industrial

Education

Specialist Diploma in Crisis Communications from CIPR Qualifications
2007 - 2011
Master of Arts (MA) from Università di Napoli L'Orientale

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Head of PR I Europe at Trip.com Group
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Francesca

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Francesca take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Francesca

Personality Compatibility


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