Francesco Rinaldi Ceroni

Enthusiast
DISC Type : i

President, Smith and Safilo Global Sport Division at Smith Optics

Portland, Oregon, United States

Overview

Francesco Rinaldi Ceroni is the President of Smith Optics and Safilos Global Sport Division, leveraging extensive experience in sporting goods and luxury accessories. He has a proven track record of enhancing profitability and launching brands in international markets. He holds an MBA from Suffolk University and has completed an executive program at Columbia Business School.

As a passionate advocate for the outdoors, Francescos professional life in the sporting goods industry aligns with his personal interests. His enthusiasm for outdoor activities is evident in his engagement with brands that cater to an active lifestyle. He is a supporter of strong female leadership in the workplace.

Colleagues consistently praise his exceptional skills with data, describing him as "magical with numbers" and having an ability to "make numbers talk. "

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Global Brand Expansion
Has extensive experience launching sporting goods and luxury accessory brands across the Americas, Europe, India, the Middle East, and Australia.
Sporting Goods Industry
Serves as President for Smith Optics and Safilo's Global Sport Division, leveraging over 13 years of experience in the eyewear and sports apparel sector.
Data-Driven Strategy
Peers highlight his unique ability to analyze financials and derive non-obvious insights, noting he can identify company issues just by looking at a balance sheet.

Media Appearances

Smith Optics Parent Reorganizes North America, Global Sport Division Leadership. Featured in SGB Online

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Safilo Announces New Strategic Organization Executives for North America and its Sports Division. Featured in Vision Monday

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Work History

5-2023
President, Smith and Safilo Global Sport Division at Smith Optics
6-2022 - 6-2023
President Smith Optics and Safilo NA at Safilo
6-2020 - 6-2022
Global General Manager at Smith Optics
3-2018 - 5-2020
VP, International Strategy & Business Development at Costa Sunglasses
11-2016 - 4-2018
Strategy Advisor at Clappppp Group

Education

2005 - 2006
Master of Business Administration - MBA from Suffolk University - Sawyer Business School
2010 - 2010
Executive Program from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Portland, Oregon, United States Job Level : N/A Designation : President, Smith and Safilo Global Sport Division at Smith Optics
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Insights For Selling To Francesco

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesco is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Francesco

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Francesco move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Francesco take some risk or not?

  • They can take some low-probability risks if needed.

You And Francesco

Personality Compatibility


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