Francesco Rinaldi Ceroni in

Francesco Rinaldi Ceroni

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President, Smith and Safilo Global Sport Division at Smith Optics
📍 Portland, Oregon, United States

Francesco Rinaldi Ceroni is the President of Smith Optics and Safilos Global Sport Division, leveraging extensive experience in sporting goods and luxury accessories. He has a proven track record of enhancing profitability and launching brands in international markets. He holds an MBA from Suffolk University and has completed an executive program at Columbia Business School.

As a passionate advocate for the outdoors, Francescos professional life in the sporting goods industry aligns with his personal interests. His enthusiasm for outdoor activities is evident in his engagement with brands that cater to an active lifestyle. He is a supporter of strong female leadership in the workplace.

Colleagues consistently praise his exceptional skills with data, describing him as "magical with numbers" and having an ability to "make numbers talk. "

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Experience
22 Years
Current Role
President, Smith and Safilo Global Sport Division
Location
Portland, Oregon, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Francesco cares about

Global Brand Expansion
Has extensive experience launching sporting goods and luxury accessory brands across the Americas, Europe, India, the Middle East, and Australia.
Sporting Goods Industry
Serves as President for Smith Optics and Safilo's Global Sport Division, leveraging over 13 years of experience in the eyewear and sports apparel sector.
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Career

Work history

5-2023
President, Smith and Safilo Global Sport Division
Smith Optics
6-2022 - 6-2023
President Smith Optics and Safilo NA
Safilo
6-2020 - 6-2022
Global General Manager
Smith Optics
3-2018 - 5-2020
VP, International Strategy & Business Development
Costa Sunglasses
11-2016 - 4-2018
Strategy Advisor
Clappppp Group
In the press

Media appearances

Smith Optics Parent Reorganizes North America, Global Sport Division Leadership. Featured in SGB Online
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Safilo Announces New Strategic Organization Executives for North America and its Sports Division. Featured in Vision Monday
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Education
2005 - 2006
Master of Business Administration - MBA
Suffolk University - Sawyer Business School
2010 - 2010
Executive Program
Columbia Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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