Francisco Barcenas

Commander
DISC Type : D

Head of Collections Operations at Plata Card

Benito Juárez, Mexico City, Mexico

Overview

Francisco is the Head of Collections Operations at Plata Card, leveraging his extensive experience from AT&T to build scalable teams and processes in fintech. He specializes in customer journey optimization, AI-driven automation, and data analytics. Colleagues recognize him as an outstanding leader and innovator with deep knowledge of AI and a Masters degree in Business Management Engineering.

Outside of his direct operational duties, Francisco is passionate about the intersection of technology and customer experience. He expresses significant pride in being part of a growing company built in Mexico, showcasing his commitment to fostering innovation within the local tech ecosystem.

Unique fact: While at AT&T, he was a "Summit Winner, " an award given to the top 2% of team managers in the entire organization.

Personality Overview

Risk-Taker

Very Quick

Impact-Driven

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

AI in Operations
He implemented AI-driven processes at AT&T, has skills in Python, and won an award for an AI and automation project.
Fintech Innovation
His current role is leading operations at fintech company Plata Card, and he is a certified SCRUM Master, focused on building scalable fintech processes.
Scaling Large Teams
He has a proven track record of managing and scaling large teams, currently overseeing operations with over 400 contact center agents.

Media Appearances

Francisco has no verified media appearances

Work History

7-2025
Head of Collections Operations at Plata Card
9-2021 - 7-2025
Lead Customer Operations & Services at AT&T
10-2020 - 10-2021
Manager Business Care, C&C at AT&T
12-2019 - 9-2021
Manager Credit & Collections at AT&T
10-2016 - 5-2017
Analista de ventas at Grupo Televisa

Education

8-2012 - 8-2016
Ingenieria Mecatronica from Universidad Anáhuac Mexico Sur
1-2019 - 8-2021
Maestria Ingenieria de Gestion Empresarial from Universidad Anáhuac Mexico Norte

More Information

Social Presence :

Prographics :

Exp : 6 Location : Benito Juárez, Mexico City, Mexico Job Level : Mid-senior Designation : Head of Collections Operations at Plata Card
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Insights For Selling To Francisco

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francisco is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Francisco

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Francisco move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Francisco take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Francisco

Personality Compatibility


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