Francisco Cline, MBA

Inquirer
DISC Type : cd

Sr. Commercial Product Manager at Integrated DNA Technologies

Smyrna, Georgia, United States

Overview

Francisco is a global marketing and sales leader with over 15 years of experience in the molecular diagnostics industry. An MBA graduate from Duke University, he has a proven track record of launching major platforms, such as Abbotts Alinity m, and driving significant revenue growth. He currently co-leads the largest product segment at Integrated DNA Technologies.

He is bilingual in Spanish and bi-cultural, which provides a unique perspective in his global roles.

Francisco once led a product launch from conception to market in under 34 days, demonstrating exceptional speed and innovation.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Product Commercialization
He has extensive experience managing product life cycles, executing marketing strategies, and launching new products for companies like IDT, Cepheid, and Abbott.
Molecular Diagnostics
His career is centered on molecular diagnostics, with specific expertise in PCR, syndromic platforms, and next-generation sequencing (NGS) technologies.
Lab Workflow Efficiency
At Abbott Molecular, he was responsible for developing sales tools and programs focused on workflow and cost-efficiency analysis for laboratories.

Media Appearances

Francisco has no verified media appearances

Work History

11-2022 - 4-2025
Sr. Commercial Product Manager at Integrated DNA Technologies
7-2021 - 10-2022
Sr. Product Marketing Manager, Systems and Connectivity at Cepheid
7-2020 - 6-2021
District Manager, Southeast District at Applied BioCode Inc.
4-2019 - 2-2020
Sales Executive, Southeast Territory at Abbott Molecular
7-2018 - 3-2019
Global Product Manager at Abbott Molecular

Education

MBA from Duke University - The Fuqua School of Business
BA from Bucknell University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Smyrna, Georgia, United States Job Level : N/A Designation : Sr. Commercial Product Manager at Integrated DNA Technologies
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Insights For Selling To Francisco

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francisco is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Francisco

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Francisco move?

  • Their decision making speed is somewhere in the middle.
  • Can Francisco take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Francisco

Personality Compatibility


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