Francisco Frechina

Critic
DISC Type : C

Director of Engineering at Divina Seguros

Valencia, Valencian Community, Spain

Overview

Francisco is a Director of Engineering with a history of leading technological transformations in the insurance and logistics sectors. He has held CTO positions at multiple software companies and possesses deep expertise in software architecture. He holds a PhD in Computer Science from the Universidad Politécnica de Valencia.

Based on his experience as CTO for Runator, a global social network for runners, Francisco appears to have a strong interest in running and fitness technology. His extensive academic research and publications also suggest a deep personal passion for the theoretical foundations of computer science.

Unique fact: He has authored multiple academic papers on highly specialized topics like rewriting logic and formal methods for software analysis.

Personality Overview

Critic

Precise

Information Seeker

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Insurance Tech Transformation
He is currently the Director of Engineering at Divina Seguros, where he is focused on innovating and transforming the insurance industry through new software solutions.
Logistics Technology
In his previous role at Mercadona, he was heavily involved in technologically transforming the company's logistics and Warehouse Management Systems.
Software Architecture
He emphasizes modern architectural patterns, mentioning his use of Hexagonal Architecture, Cleancode, OpenAPI, Kotlin, and SpringBoot in past projects.

Media Appearances

Francisco has no verified media appearances

Work History

9-2025
Director of Engineering at Divina Seguros
3-2023 - 8-2025
Engineering Manager at Mercadona
4-2018 - 10-2022
CTO & Cloud-based Services Director at Preference
2-2016 - 4-2018
CTO at Runator
1-2011 - 1-2016
Computer Science Researcher at Technical University of Valencia

Education

2011 - 2014
PhD Computer Science from Universidad Politécnica de Valencia
2010 - 2011
Master of Research in Formal Methods in Computer Science from Departamento de Sistemas Informáticos y Computación

More Information

Social Presence :

Prographics :

Exp : 14 Location : Valencia, Valencian Community, Spain Job Level : Mid-senior Designation : Director of Engineering at Divina Seguros
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Insights For Selling To Francisco

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francisco is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Francisco

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Francisco move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Francisco take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Francisco

Personality Compatibility


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