Lauranne Sins

Critic
DISC Type : C

Director of Software Engineering at Dialogue

Montreal, Quebec, Canada

Overview

Lauranne Sins is a Director of Software Engineering at Dialogue with a deep technical background in the medical device industry. Holding a PhD in Biomechanics modeling from École de Technologie supérieure, she is skilled in project management, V&V, and engineering, with a history of developing AR and VR products for medical training.

She has a clear passion for advancing healthcare through technology, demonstrated by her academic and professional work. Lauranne has shared her expertise on the impact of 3D modeling in medicine as a speaker, showing a dedication to patient education and improving clinical tools.

Unique fact: Lauranne won an Excellence Award for the best PhD thesis of 2015 for her work on the numerical and experimental analysis of total shoulder arthroplasties.

Personality Overview

Precise

Critic

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AR/VR in Healthcare
Her experience at CAE Healthcare and VirtualiSurg involved designing and developing augmented and virtual reality products specifically for medical and surgical training.
Medical Device Software
Her entire career, from her PhD to her current director role, has been focused on software, simulation, and modeling for medical applications, particularly in orthopedics.
Biomechanical Modeling
She earned her PhD in this specific field from École de Technologie supérieure, focusing on musculoskeletal modeling to improve shoulder prostheses.

Media Appearances

Lauranne has no verified media appearances

Work History

8-2025
Director of Software Engineering at Dialogue
12-2024 - 10-2025
Software Engineering Manager at Dialogue
6-2023 - 12-2024
Sr product owner at VirtualiSurg
10-2022 - 5-2023
Senior Product Owner / Product Manager at VYOO
6-2020 - 9-2022
Product Owner AR-VR at CAE Healthcare

Education

2011 - 2014
PhD Student from École de technologie supérieure
2009 - 2011
MSc from École de technologie supérieure

More Information

Social Presence :

Prographics :

Exp : 9 Location : Montreal, Quebec, Canada Job Level : Mid-senior Designation : Director of Software Engineering at Dialogue
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Insights For Selling To Lauranne

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauranne is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lauranne

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lauranne move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lauranne take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lauranne

Personality Compatibility


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