Frank Fortin, CAE

Commander
DISC Type : D

Principal at High Rock Strategies

Falls Church, Virginia, United States

Overview

Frank Fortin is a forward-thinking Principal at High Rock Strategies, specializing in marketing and communications for non-profits and associations. A Certified Association Executive with a B.A. from Providence College, he has a long history of transforming digital strategies for organizations. Colleagues describe him as a skilled leader, trusted expert, and media savvy.

His interest in communications and media may have roots in his college years, where he was a writer and member of the sports staff for his universitys newspaper, The Cowl. This early experience in journalism aligns with his career-long focus on effective communication and content strategy.

During college, Frank was a writer for the sports staff of the student newspaper.

Personality Overview

Impact-Driven

Strong-Willed

Candid & Clear

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Association Marketing
His career is dedicated to transforming marketing and communications programs for associations and non-profit organizations.
Digital Health Communications
As Chief Digital Strategist for the Massachusetts Medical Society, he led the transition to a digital-focused association and published on physician mobile computing.
Non-Profit Leadership
Has held executive and senior leadership roles at several non-profits, including the Society of General Internal Medicine and the American Pharmacists Association.

Media Appearances

Frank has no verified media appearances

Work History

12-2021
Principal at High Rock Strategies
6-2018 - 12-2021
Senior Vice President, Communications, Marketing and Media Relations at American Pharmacists Association
12-2016 - 6-2018
President at High Rock Strategies LLC
6-2016 - 12-2016
Executive Director at Society of General Internal Medicine (SGIM)
10-1998 - 5-2016
Chief Digital Strategist and Communications Director at Massachusetts Medical Society

Education

B.A. from Providence College

More Information

Social Presence :

Prographics :

Exp : 39 Location : Falls Church, Virginia, United States Job Level : Senior Designation : Principal at High Rock Strategies
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Frank

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • If convinced, they can reach decisions quite fast.
  • Can Frank take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Frank

Personality Compatibility


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