Frank St. John

Visionary
DISC Type : Ds

Director of Marketing at Jet Direct Mortgage

Riverhead, New York, United States

Overview

Frank is a seasoned marketing director at Jet Direct Mortgage, specializing in developing high-performing marketing departments and driving growth. He has a background in Visual Communications and holds a Google Digital Marketing certification. Colleagues describe him as patient, knowledgeable, effective, and a true professional who consistently delivers a solid ROI on marketing initiatives.

Outside of work, Frank is focused on continuous learning, using his time to sharpen his skills and collect new certifications. His interests include Google and the US Army, suggesting a passion for both technology and service. He also has a nostalgic appreciation for classic comics, as shown by his social media activity.

He once humorously referenced the classic comic characters "Goofus and Gallant" to make a point about email marketing.

Personality Overview

Early Adopter

Objective Evaluator

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Marketing Dept. Growth
He has a track record of building marketing departments from the ground up and scaling teams, supporting company expansion from 7 to 12 office locations.
CRM Implementation
He implemented and administers the HubSpot CRM platform at Jet Direct Mortgage, building out the sales, marketing, and service infrastructure.
Corporate Visual Identity
Across multiple roles, he has been responsible for the visual identity and public image of companies through print, web, and direct mail campaigns.

Media Appearances

Frank has no verified media appearances

Work History

6-2017
Director of Marketing at Jet Direct Mortgage
9-2016 - 6-2017
Marketing Manager at Vehicle Tracking Solutions
4-2015 - 9-2016
Marketing Manager at Franklin First Financial, Ltd.
5-2014 - 4-2015
Digital Marketing Coordinator at United Northern Mortgage Bankers, Ltd.
6-2003 - 3-2014
Advertising Manager at Mid-Island Mortgage Corp.

Education

1988 - 1992
Visual Communications: Art & Graphic Design from Farmingdale State College
1983 - 1987
Regents from West Babylon Senior High

More Information

Social Presence :

Prographics :

Exp : 22 Location : Riverhead, New York, United States Job Level : Mid-senior Designation : Director of Marketing at Jet Direct Mortgage
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Frank

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Frank take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Frank

Personality Compatibility


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