Frank Vrancken Peeters

Observer
DISC Type : ci

CEO at Springer Nature

The Hague, South Holland, Netherlands

Overview

Frank Vrancken Peeters is the CEO of Springer Nature, a role he assumed in 2019 after joining as CCO in 2017. His extensive career in media and publishing includes senior leadership positions at Wolters Kluwer and Elsevier. He earned his Masters in Business Administration from Rotterdam School of Management, Erasmus University.

Outside of his corporate role, Frank is a self-described historian by training. This passion is reflected in his personal newsletter, Discovery Matters, where he explores fascinating historical topics, such as a hypothetical journey by ox cart from his home in The Hague to Rome during the Roman empire.

He has a keen interest in leveraging technology, particularly AI, to advance scientific discovery and has even published machine-written books.

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Open Access Publishing
He is a vocal advocate for transitioning the academic publishing model to Open Access, believing it is critical for the future of science and improves the visibility of research.
Scientific Integrity
He emphasizes the publisher's duty to maintain trust in the scientific record, using technology and AI to combat plagiarism and ensure accuracy in research.
AI in Research
He is actively exploring the use of AI in publishing, from helping researchers write manuscripts to publishing entirely machine-written books, viewing technology as central to progress.

Media Appearances

Frank Vrancken Peeters appointed Chief Executive Officer. Featured in Springer Nature

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A message from Frank Vrancken Peeters, our CEO. Featured in Springer Nature – Springboard Blog

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New Springer Nature Group CEO Vrancken Peeters completes executive team. Featured in Springer Nature

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Work History

9-2019
CEO at Springer Nature
9-2017 - 9-2019
Chief Commercial Officer (CCO) at Springer Nature
1-2016
Member of the Supervisory Board at NPO
1-2015 - 8-2017
Regional Managing Director Western Europe at Wolters Kluwer
8-2010 - 12-2014
Board Member at Het Nederlands Uitgeversverbond (NUV)

Education

1984 - 1990
Education details unavailable from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 37 Location : The Hague, South Holland, Netherlands Job Level : Leadership Designation : CEO at Springer Nature
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Frank

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Frank take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Frank

Personality Compatibility


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