AJ Macht

Visionary
DISC Type : Ds

Executive Director - FI Sales - Major and Strategic Accounts at Vericast

Cincinnati, Ohio, United States

Overview

AJ Macht is a results-driven Executive Director at Vericast, specializing in sales and strategy for top-tier financial institutions. A Butler University graduate, he leverages deep expertise in data-driven marketing to drive growth for banks and credit unions. Colleagues describe him as a high-energy, relationship-driven professional and an innovative thought leader.

Outside of his executive role, AJ is a proven entrepreneur, having co-founded multiple companies in the Salesforce ecosystem. His professional history includes a significant, 11-year tenure as a digital leader for the Indianapolis Colts, blending his strategic skills with a passion for sports.

Unique fact: AJ was instrumental in the digital marketing efforts for the 2012 Super Bowl Host Committee in Indianapolis.

Personality Overview

Big Vision Person

Direct & Assertive

Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Financial Services Marketing
His current role at Vericast focuses on creating data-driven marketing, personalization, and omnichannel campaigns for banks and credit unions.
Salesforce Ecosystem
Co-founded multiple companies, including Orkestra Inc and MARTEK Ventures, that develop applications and consult on the Salesforce platform.
Omnichannel Engagement
A core focus of his entrepreneurial venture, Orkestra, is enabling and activating omnichannel customer journeys using Salesforce Marketing Cloud.

Media Appearances

AJ has no verified media appearances

Work History

4-2024
Executive Director - FI Sales - Major and Strategic Accounts at Vericast
5-2020
Co-Founder | Board Member at Orkestra Inc
9-2019 - 1-2024
Managing Partner / Co-Founder at MARTEK Ventures
8-2018 - 9-2019
Sr Business Development Manager at CodeScience
7-2017 - 7-2018
Senior Account Executive at Synaptic AP

Education

1998 - 2001
Telecommunication Arts from Butler University
1996 - 1998
Education details unavailable from Archbishop Moeller High School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Cincinnati, Ohio, United States Job Level : Senior Designation : Executive Director - FI Sales - Major and Strategic Accounts at Vericast
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Insights For Selling To AJ

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with AJ is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from AJ

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will AJ move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can AJ take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And AJ

Personality Compatibility


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