Fraser Mitchell

Wildcard
DISC Type : csi

Former Chief Product Officer and a Founding Director at SmartSearch

Guiseley, England, United Kingdom

Overview

Fraser Mitchell is a Founding Director and the recently retired Chief Product Officer of SmartSearch. With over 14 years at the company, he was instrumental in its growth from a team of five to over 200 employees. He specializes in anti-money laundering solutions and translating stakeholder requirements into product strategy.

Fraser was part of the original five-person team that grew SmartSearch into an organization serving over 7, 000 clients.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Business Scaling
As a founding director, he was a key part of growing SmartSearch from five employees to a major firm with over 200 staff and 7, 000+ clients.
Identity Fraud
He is a public commentator on the growing risks of AI-enabled synthetic identities and sophisticated forgeries, advocating for robust, advanced verification methods.
AML & Compliance
His career is focused on anti-money laundering and digital compliance. He is an expert on verification platforms and evolving regulations like ECCTA 2023.

Media Appearances

SmartSearch expands Executive Leadership Team to accelerate .... Featured in SmartSearch (Press Release)

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The AML experts leading the way in digital compliance with automation and configurability. Featured in SmartSearch (Press Release)

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Smartsearch to Provide Real-time Global Identity Verification. Featured in FFNews

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Work History

1-2026
Former Chief Product Officer and a Founding Director at SmartSearch
6-2011 - 1-2026
Chief Product Officer at SmartSearch
6-2010 - 1-2026
Chief Product Officer at SmartCredit UK Ltd t/a SmartSearch
8-2005 - 6-2010
Owner at Siteseeing
9-2000 - 8-2005
Recruitment Consultant at Purcon

Education

1982 - 1986
English from City of Portsmouth Boys School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Guiseley, England, United Kingdom Job Level : Leadership Designation : Former Chief Product Officer and a Founding Director at SmartSearch
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Insights For Selling To Fraser

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fraser is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Fraser

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Fraser move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Fraser take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Fraser

Personality Compatibility


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