Fred Fishlock in

Fred Fishlock

Supporter · DISC type s
Country Lead, UK at Trip.com
📍 United Kingdom

Fred Fishlock is a global digital commerce leader with over 14 years of experience driving revenue and growth for platforms like TikTok Shop, JD. com, and Amazon. As the UK Country Lead for Trip. com, he focuses on go-to-market strategy and commercial growth. He studied Geography at The University of Edinburgh and is described by colleagues as diligent and effective.

He has unique experience in scaling UK operations for major Asian technology companies, including leading e-commerce initiatives for JD. com and TikTok, and now driving travel growth for Trip. com.

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Experience
15 Years
Current Role
Country Lead, UK
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Fred shows up

Calm
Procedural
Risk-averse

Their motivation stems from the impact that their decisions can have on the organization.
 They are unlikely to become strong champions as they don't prefer pushing other people. They usually go by the book, following all rules and procedures.

Priorities

Topics Fred cares about

UK-Asia Travel
As UK Country Lead for Trip. com, he frequently comments on trends influencing travel from the UK to Asia, such as visa policies and media influence.
Social Commerce
Led FMCG e-commerce operations for TikTok Shop, often speaking at industry events about leveraging social platforms to drive sales and connect with creators.
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Career

Work history

11-2025
Country Lead, UK
Trip.com
4-2025 - 8-2025
GTM Consultant
Unbox Commerce
10-2024 - 3-2025
E-commerce Director, FMCG
JD.COM
3-2022 - 9-2024
E-commerce Lead, TikTok Shop
TikTok
9-2019 - 3-2022
Senior Vendor Manager - Meat, Fish & Poultry
Amazon
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2010
Geography
The University of Edinburgh
Education details unavailable
The Chartered Institute for Securities & Investment (The CISI)
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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