Frederick Wertz

Enigma
DISC Type : idc

Vice President, Global Product Management (High Tech) at Gartner

Jacksonville, Florida, United States

Overview

Frederick Wertz is the Vice President of Global Product Management for High Tech at Gartner. He specializes in turning complex products into clear, differentiated stories through go-to-market strategy, sales enablement, and positioning. His background includes end-to-end digital product creation, and he holds both a Bachelors and a Masters degree from Fordham University.

Outside of his tech career, Frederick is passionate about American history and genealogy. He previously served as the Director of Digital Experience for the New York Genealogical and Biographical Society, where he led digital strategy and the creation of a custom digital archive product. He has written numerous articles on genealogy research.

His Masters thesis examined the history of suburban development and immigration in Westchester County, New York.

Personality Overview

Friendly Yet Blunt

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Go-to-Market Strategy
He leads product strategy and go-to-market for Gartner's High Tech portfolios, focusing on driving adoption, retention, and growth for key products.
Product Positioning
A core focus of his role is turning complex offerings into clear, differentiated stories for sales and marketing teams.
Startups & Growth
He manages advisory products specifically for startups, growth-stage companies, and midsize enterprises at Gartner.

Media Appearances

Frederick has no verified media appearances

Work History

2-2025
Vice President, Global Product Management (High Tech) at Gartner
7-2022 - 2-2025
Senior Director, Global Product Management (High Tech) at Gartner
8-2016 - 7-2022
Director Of Digital Experience at New York Genealogical and Biographical Society
10-2015 - 7-2016
Digital Strategist at Findmypast
1-2010 - 10-2015
Assistant Director, Student Services at Fordham University

Education

2009 - 2011
Master of Arts from Fordham University
2006 - 2010
Bachelor of Arts from Fordham University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Jacksonville, Florida, United States Job Level : Senior Designation : Vice President, Global Product Management (High Tech) at Gartner
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Insights For Selling To Frederick

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederick is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Frederick

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Frederick move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Frederick take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Frederick

Personality Compatibility


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