Frederico Braga

Doer
DISC Type : ds

Head of Digital and IT at Debiopharm

Zug, Zug, Switzerland

Overview

Frederico Braga is the Head of Digital and IT at Debiopharm, leveraging over 20 years of experience in the life sciences sector. He is a hands-on technology executive focused on AI and digital transformation to improve patient access to treatments. Colleagues describe him as a competent, strategic, and collaborative leader.

Personality Overview

Deliberate Doer

Fast-paced

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Life Sciences
He is focused on using AI to accelerate the journey from molecule to market and recently spoke on this topic at the BioTechX conference.
Digital Transformation
As the Head of Digital and IT, his core responsibility is managing complex IT solutions and driving digital strategy within a pharmaceutical company.
Value-Based Healthcare
His prior experience as CTO at Lyfegen focused on building technology for value-based and data-driven patient access to treatments.

Media Appearances

Drug Development Data with Debiopharm – Life Sciences Today Podcast Episode 18. Featured in Healthcare IT Today

See Now

Work History

7-2023
Head of Digital and IT at Debiopharm
2-2023 - 7-2023
Head of Digital at Debiopharm
12-2020 - 1-2023
Chief Technology Officer at Lyfegen
2-2018 - 12-2020
Global Account Director MedTech at IQVIA
4-2017 - 1-2018
Principal, Platform Strategy and Adoption at Medidata Solutions

Education

2004 - 2005
Master from University of Lisbon
1995 - 1999
Licenciatura from Universidade Internacional

More Information

Social Presence :

Prographics :

Exp : 26 Location : Zug, Zug, Switzerland Job Level : Mid-senior Designation : Head of Digital and IT at Debiopharm
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Insights For Selling To Frederico

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederico is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Frederico

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Frederico move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Frederico take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Frederico

Personality Compatibility


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