Frederika De Courcy Arora

Commander
DISC Type : D

VP Digital, Workplace, Finance & Procurement at bp

Guildford, England, United Kingdom

Overview

As VP Digital at bp, Frederika de Courcy Arora leads technology for global finance, procurement, and workplace experience. A graduate of UCL and the University of St Andrews, she has a strong background in innovation management and has spearheaded major initiatives like bps transition to a product-led operational model.

She is a vocal advocate for gender diversity and empowering women in the technology sector. Frederika actively promotes and participates in events designed to celebrate and connect women in the industry, frequently sharing her insights on the importance of creating inclusive and supportive work environments.

She was nominated for the "Future Leader of the Year" award at the Women in IT Awards in 2021.

Personality Overview

Risk-Taker

Strong-Willed

Decisive

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Women in Technology
Actively promotes events for women in tech, advocates for gender diversity, and was nominated for a Women in IT award in 2021.
Digital Transformation
Spearheaded bp's fundamental shift from a project-based organization to a product-led model as the leader of the Digital Transformation Office.
Digital Workplace
Leads teams responsible for core employee tools, including M365 and device services, and speaks publicly on transforming the digital workplace.

Media Appearances

Frederika has no verified media appearances

Work History

8-2025
VP Digital, Workplace, Finance & Procurement at bp
1-2025 - 8-2025
VP digital workplace at bp
1-2023 - 1-2025
VP digital product management (0-1 new offers, Sustainability, CRM, Aviation) at bp
9-2022 - 12-2022
VP digital transformation office (secondment) at bp
1-2021 - 8-2022
VP Innovation Management (digital customers and markets) at bp

Education

2008 - 2009
Masters from UCL
2004 - 2008
BSc from University of St Andrews

More Information

Social Presence :

Prographics :

Exp : 21 Location : Guildford, England, United Kingdom Job Level : Senior Designation : VP Digital, Workplace, Finance & Procurement at bp
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Insights For Selling To Frederika

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederika is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Frederika

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Frederika move?

  • If convinced, they can reach decisions quite fast.
  • Can Frederika take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Frederika

Personality Compatibility


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