Fredrik Wahrolén

Collaborator
DISC Type : is

Group Head of Communications, IR and Sustainability at Lindab Group

Greater Malmö Metropolitan Area, Sweden

Overview

Fredrik is the Group Head of Communications, IR, and Sustainability at Lindab Group, driving the companys public narrative and stakeholder engagement. A graduate of Lund University with a Masters in Business Administration, his experience includes serving as a director for the City of Helsingborg and for luxury automaker Koenigsegg. Colleagues note his active contribution to strategic development.

He has a unique background that includes founding his own firm, Change Makers Advisory & Consulting AB, before joining his current corporate role.

Personality Overview

Good Listener

Appreciative

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Corporate Communications
He is responsible for all communications at Lindab Group and has recently focused on enhancing internal communication through a new company-wide intranet called "Flow".
Sustainability & Finance
His role explicitly combines sustainability and investor relations. Lindab has recently secured financing directly linked to the company's sustainability performance and targets.
Indoor Air Quality
Actively promotes the importance of indoor air quality on health and productivity, a core message for Lindab's business and thought leadership.

Media Appearances

Fredrik has no verified media appearances

Work History

10-2024
Group Head of Communications, IR and Sustainability at Lindab Group
4-2023 - 9-2024
Director, Business and Communications/Avdelningsdirektör kommunikation och näringsliv at Helsingborgs stad
10-2021 - 4-2023
Director, Communications and Marketing at Helsingborgs stad
5-2021 - 5-2023
Non-Executive Director at CarCare
10-2020
CEO and Founder at Change Makers Advisory & Consulting AB

Education

1993 - 1998
Master in Social Sciences (Business Administration) from Lund University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Mid-senior Designation : Group Head of Communications, IR and Sustainability at Lindab Group
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Insights For Selling To Fredrik

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrik is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Fredrik

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Fredrik move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Fredrik take some risk or not?

  • It is unlikely that they will take many risks.

You And Fredrik

Personality Compatibility


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