Fritha is a freelance Executive Producer with extensive experience at top agencies like Wieden+Kennedy, 72andSunny, and Uncommon. She has produced high-profile ads for global brands including Netflix, Nike, and Apple. She holds a distinction certificate in IPA TV Production, highlighting her expertise in transforming creative ideas into reality.
Recently having returned to the UK after living and working in the United States, Fritha is deeply passionate about the art of filmmaking. She finds great satisfaction in the production process and focuses on selecting the best possible partners to bring creative concepts to life.
She once helped deliver a Super Bowl ad on an incredibly tight schedule, going from celebrity sign-off to final delivery in just two weeks.
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