Fritha Reynolds-Dickie

Questioner
DISC Type : c

Freelance Senior Producer at Freelance

United Kingdom

Overview

Fritha is a freelance Executive Producer with extensive experience at top agencies like Wieden+Kennedy, 72andSunny, and Uncommon. She has produced high-profile ads for global brands including Netflix, Nike, and Apple. She holds a distinction certificate in IPA TV Production, highlighting her expertise in transforming creative ideas into reality.

Recently having returned to the UK after living and working in the United States, Fritha is deeply passionate about the art of filmmaking. She finds great satisfaction in the production process and focuses on selecting the best possible partners to bring creative concepts to life.

She once helped deliver a Super Bowl ad on an incredibly tight schedule, going from celebrity sign-off to final delivery in just two weeks.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

High-Profile Ad Production
Has produced campaigns for world-renowned brands such as Netflix, Nike, Skims, Apple, and Visa across multiple top-tier agencies.
Fast-Paced Production
Thrives in high-pressure environments, citing a Super Bowl ad that went from celebrity approval to delivery in just 14 days.
Agency Collaboration
Frequently partners as a freelancer with a variety of leading creative agencies, including Wieden+Kennedy, Uncommon, Anomaly, and 72andSunny.

Media Appearances

Fritha has no verified media appearances

Work History

3-2025
Freelance Senior Producer at Freelance
9-2021 - 3-2025
Senior Producer at Wieden + Kennedy
6-2019 - 9-2021
Freelance Senior Producer at Freelance
7-2018 - 7-2019
Producer for  at TBWA\Media Arts Lab at TBWA\Media Arts Lab
11-2016 - 6-2018
Producer at Grey London

Education

Education details unavailable from ...
2000 - 2007
Education details unavailable from Wymondham College

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : N/A Designation : Freelance Senior Producer at Freelance
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Insights For Selling To Fritha

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fritha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fritha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fritha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fritha take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Fritha

Personality Compatibility


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