Fulvio Martinez

Trailblazer
DISC Type : DI

Vice President of Marketing and Communications North America at SGS

Deer Park, Texas, United States

Overview

Fulvio Martinez is the award-winning Vice President of Marketing and Communications for North America at SGS, with over two decades of experience. He leads strategy for nine business lines, specializing in brand visibility and ESG communications. Colleagues describe him as a creative, innovative, and collaborative leader with an education from the University of Toronto.

Outside of his professional life, Fulvio is deeply committed to community service. He dedicates most of his weekends to volunteering alongside his sons for Sleep In Heavenly Peace, an organization that builds and delivers beds to children in need, helping to get them off the floor.

He and his sons personally delivered six beds to children during a recent volunteer weekend.

Personality Overview

Friendly But Fast

Persuasive

Assertive

They like to keep things under control.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

ESG Communications
He designed and launched an ESG communications platform at SGS to translate complex sustainability and regulatory narratives into accessible thought leadership for the North American market.
Community Volunteering
He is passionate about his volunteer work with "Sleep In Heavenly Peace, " where he and his sons build and deliver beds to children in their community.
Brand Storytelling
His work focuses on connecting ideas, brands, and people for impact, and he won a w3 Gold Award for a video series on a client's climate journey.

Media Appearances

Fulvio has no verified media appearances

Work History

2-2025
Vice President of Marketing and Communications North America at SGS
3-2022 - 2-2025
Director of Marketing and Communications North America at SGS
7-2017 - 3-2022
Regional Communications Manager North America at SGS
11-2015 - 7-2017
Marketing Communications Program Manager Canada at SGS
4-2014 - 10-2015
Manager, Community Outreach, Spokesperson and Media Relations at Toronto 2015 Pan/Parapan American Games Organizing Committee

Education

2001 - 2005
Bachelor of Arts from University of Toronto
12-2025 - 2-2026
Texas Executive Education from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 22 Location : Deer Park, Texas, United States Job Level : Senior Designation : Vice President of Marketing and Communications North America at SGS
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Insights For Selling To Fulvio

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fulvio is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Fulvio

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Fulvio move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Fulvio take some risk or not?

  • They can take risks if necessary.

You And Fulvio

Personality Compatibility


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