Gareth McDonald

Enigma
DISC Type : cid

Co-Founder & CEO at farmdrive

Belfast, Northern Ireland, United Kingdom

Overview

Gareth McDonald is the Co-Founder and CEO of farmdrive, an award-winning AgriTech platform. A software engineer with a degree from Queens University Belfast, he combines his technical expertise with deep agricultural roots to build technology that supports over 1, 000 farms across the UK and Ireland, recently securing £1M in funding.

Personality Overview

Persuasive & Assertive

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AgriTech Innovation
Founded a company to solve problems he faced on his family farm, winning multiple innovation awards for his livestock management platform.
Food Supply Chain
His platform provides processors and retailers with real-time traceability, forecasting, and sustainability data, connecting them directly to the farm.
Startup Fundraising
Recently led his company through a successful £1 million pre-seed funding round to support product development and European expansion.

Media Appearances

👋 Meet Gareth McDonald – Co-Founder of farmdrive. Featured in Instagram

See Now

Work History

9-2024
Co-Founder & CEO at farmdrive
7-2021 - 9-2024
Software Engineer at Citi
6-2019 - 9-2020
Software Developer at Sensata Technologies
3-2018 - 9-2024
Freelance IT consultant at freelance
3-2018 - 12-2021
Aircraft Dispacher at Swissport

Education

2017 - 2021
Bachelor's degree from Queen's University Belfast
2015 - 2017
level 3 Extended diploma in IT from Northern Regional Collage

More Information

Social Presence :

Prographics :

Exp : 7 Location : Belfast, Northern Ireland, United Kingdom Job Level : Leadership Designation : Co-Founder & CEO at farmdrive
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Gareth

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Gareth take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Gareth

Personality Compatibility


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