Gareth Whittle

Examiner
DISC Type : sc

Co-Founder & CEO at Noot Drinks Co

United Kingdom

Overview

Gareth Whittle is a seasoned entrepreneur with 20 years of experience building successful beverage brands. As the Co-Founder of Noot Drinks Co and Chilli Marketing, he has a track record of launching and scaling innovative products, such as Rekorderlig Cider and Cusqueña beer. He earned an MBA Essentials certificate from The London School of Economics.

Outside of his primary ventures, Gareth is an active angel investor and board advisor. He has mentioned that as he juggles a busy life with family responsibilities, from assembling Lego to coaching youth soccer, he remains committed to transforming industries and launching disruptive products that consumers will love.

His business partner describes him as a logical thinker who excels at planning and organizing, mapping things out from A to Z to make creative ideas a reality.

Personality Overview

Late Adopter

Unexpressive

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Beverage Brand Building
He co-founded Chilli Marketing, which successfully imported and grew brands like Cusqueña beer and Rekorderlig Cider into major market players.
Non-Alcoholic Drinks
His current venture, Noot Drinks Co, is focused on disrupting the non-alcoholic sector with functional beverages that mimic the effects of alcohol without the downsides.
Entrepreneurship
Has co-founded multiple successful companies over a 20-year career and also invests in and advises other startups, demonstrating a passion for building businesses.

Media Appearances

Gareth has no verified media appearances

Work History

8-2020
Co-Founder & CEO at Noot Drinks Co
6-2004
Co-Founder at Chilli Marketing Ltd
4-2023
Investor at Pro Start Pensions
3-2023
Board Advisor at Coachbuilt Whisky
1-2020
Investor at The PepTalk Co.

Education

5-2020 - 8-2020
MBA Essentials from The London School of Economics and Political Science (LSE)
9-1995 - 6-1999
BA Hons from The University of Huddersfield

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Leadership Designation : Co-Founder & CEO at Noot Drinks Co
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Gareth

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Gareth take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Gareth

Personality Compatibility


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