Garrett Brennan

Doer
DISC Type : ds

Director of Marketing at IQVIA

Cary, North Carolina, United States

Overview

Garrett is a senior marketing executive with extensive experience driving revenue for major technology companies, including IQVIA, Citrix, and Cisco. He specializes in integrated marketing, demand generation, and marketing automation, leading teams to deliver significant business impact. He holds a BS in Business Administration from the University of Florida.

Colleagues and partners consistently describe Garrett as a calm, highly competent, and fair-minded professional. He is recognized for his authoritative style, great attention to detail, and for being a remarkable coach and mentor to his team members, helping them communicate more effectively.

Garrett is an award-winning marketer, recognized with a "Global Sales & Marketing Alignment ROI Winner" honor.

Personality Overview

Results Focused

Fast-paced

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Marketing & Sales Alignment
His advisory work focuses on this area, and he is the recipient of a "Global Sales & Marketing Alignment ROI Winner" award, indicating a core professional focus.
Marketing Technology
His profile highlights expertise in marketing automation and technology, with recommendations praising his vision for technology platforms and execution.
Demand Generation
A consistent theme in his leadership roles at Citrix and EIMS, where he led global integrated marketing and digital demand generation campaigns.

Media Appearances

Garrett has no verified media appearances

Work History

2021
Director of Marketing at IQVIA
2018 - 2019
Director Integrated Marketing at Citrix
2016 - 2018
President, Marketing Demand Center Americas at EIMS
2015 - 2015
Global Head, Marketing Performance & Insight at Cisco
2013 - 2015
Global Head, Demand Generation | Marketing Automation at Cisco

Education

Leading with Big Data and Analytics from Northwestern University - Kellogg School of Management
BS Business Administration from University of Florida

More Information

Social Presence :

Prographics :

Exp : 27 Location : Cary, North Carolina, United States Job Level : Mid-senior Designation : Director of Marketing at IQVIA
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Insights For Selling To Garrett

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Garrett is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Garrett

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Garrett move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Garrett take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Garrett

Personality Compatibility


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