Garth Cohen

Observer
DISC Type : ic

New Zealand Manager at White International New Zealand Ltd

Auckland, Auckland, New Zealand

Overview

Garth Cohen is the New Zealand Manager for White International, overseeing marketing, sales, and distribution for the water pump importer. His career includes roles as a CEO at Tubepack Ltd and a Sales Administration Manager at BMW, showcasing diverse leadership experience. He holds a Diploma in Business from the University of Auckland.

Beyond his corporate roles, Garth has a unique background in specialized manufacturing. His experience managing the production of fishing rods, coupled with a Certificate of Engineering in Plastics, points to a deep understanding of product development and material science. His time at BMW also suggests an interest in the automotive industry.

Unique fact: Garth has personally designed a range of fly fishing rods using advanced nano-graphite composites.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Water Systems
As the New Zealand Manager for a major importer, he is focused on water pumps for domestic, wastewater, process, dairy, and civil applications.
Supply Chain & Distribution
His role requires managing the complete logistics and distribution functions for his company's New Zealand business unit.
Plastics Engineering
Holds a Certificate of Engineering in Plastics and served as Chief Executive for Tubepack Ltd, indicating expertise in manufacturing with plastics.

Media Appearances

Garth has no verified media appearances

Work History

6-2013
New Zealand Manager at White International New Zealand Ltd
6-2010 - 6-2013
Sales Administration Manager at BMW
2008 - 2010
Independent Consultant at GADC Ltd
2000 - 2008
Chief Executive at Tubepack Ltd
1999 - 2000
Manufacturing Manager at Composite Developments (NZ) Ltd.

Education

1992 - 1993
Diploma In Business from University of Auckland
1985 - 1985
Certificate of Engineering - Plastics from Central Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 43 Location : Auckland, Auckland, New Zealand Job Level : Middle Designation : New Zealand Manager at White International New Zealand Ltd
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Insights For Selling To Garth

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Garth is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Garth

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Garth move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Garth take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Garth

Personality Compatibility


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