Gary Ayles

Questioner
DISC Type : c

Director at Bespoke Handling

Mid Sussex, England, United Kingdom

Overview

Gary Ayles is a Director at Bespoke Handling, a company specializing in the global logistics for prestigious and high-performance vehicles. His deep expertise in the automotive world is built upon a long and successful career as a professional racing driver for renowned teams like McLaren, Ferrari, and Toyota.

His personal and professional lives are seamlessly blended by a lifelong passion for motorsport. After a career competing in top-tier championships, he transitioned into team ownership before co-founding his current logistics venture. He remains actively involved in the automotive community, attending and reflecting on major events like Goodwood.

Unique fact: Gary competed in the legendary 24 Hours of Le Mans race five times.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Automotive Logistics
As a Director at Bespoke Handling, he specializes in the global transportation and secure handling of prestigious, rare, and high-performance vehicles.
Professional Motorsport
He has a distinguished history as a racing driver, having competed for top marques such as McLaren, Ferrari, and Toyota in various international series.
Endurance Racing
His career includes five appearances at the iconic 24 Hours of Le Mans, demonstrating extensive experience in the demanding world of endurance motorsport.

Media Appearances

Automotive logistics specialists Bespoke Handling and G Transport launch joint venture. Featured in Motor Transport (UK)

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Bespoke Handling expands its dedicated fleet with the addition of a tailor‑made single‑car transporter. Featured in Bespoke Handling (company news)

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Bespoke Handling extends its links with the British Racing Drivers' Club. Featured in Bespoke Handling (company news)

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Work History

Director at Bespoke Handling
1-1985 - 12-2001
Racing Driver at Gary Ayles

Education

Gary has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mid Sussex, England, United Kingdom Job Level : Mid-senior Designation : Director at Bespoke Handling
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Gary

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Gary take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Gary

Personality Compatibility


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