Gary Novak

Go-getter
DISC Type : d

Founder & EMEA Commercial Director at Illuminair Ltd

United Kingdom

Overview

Gary has no verified overview

Personality Overview

Self-Confident

Decisive

Direct & Candid

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Gary has no verified topics they care about

Media Appearances

Gary has no verified media appearances

Work History

6-2017
Founder & EMEA Commercial Director at Illuminair Ltd
9-2024 - 4-2025
Commercial Consultant at Sulnox Group PLC
6-2017 - 5-2020
Director, Enterprise Solutions – EMEA & APAC at Aktiv Solutions
9-2018 - 2-2019
VP International Sales – EMEA & APAC at iFIT
2-2015 - 3-2017
Sales Director at TRX Training

Education

Gary has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Leadership Designation : Founder & EMEA Commercial Director at Illuminair Ltd
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Gary

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • Their decision making speed is somewhere in the middle.
  • Can Gary take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Gary

Personality Compatibility


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