Sergio Menéndez

Observer
DISC Type : ci

Presidente at Cemex México

Mexico

Overview

Sergio Menéndez is the President of Cemex Mexico, bringing over 32 years of global experience with the company. His extensive career includes leadership roles in Europe, Asia, and the Middle East, showcasing his expertise in strategic planning, operations management, and M&A. He holds an MBA from Stanford University and an engineering degree from Tecnológico de Monterrey.

He actively promotes initiatives focused on health and wellness, such as the "Fit4Life" program at Cemex, which encourages employees to adopt healthier habits. This reflects a personal commitment to fostering both physical and mental well-being within his professional sphere, highlighting the importance he places on a balanced and healthy lifestyle.

Having worked across multiple continents for the same company for over three decades, he possesses a uniquely global and long-term perspective on the construction industry.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Sustainable Innovation
He actively promotes research into solutions like the recarbonation of concrete to capture CO₂, aligning with Cemex's goal of carbon neutrality and leading in the circular economy.
Community Development
Shows a commitment to social impact by supporting initiatives like the Centro Productivo de Autoempleo to provide local communities with access to building materials and opportunities.
Global Business Strategy
His 32-year career includes leadership positions as President of Cemex in the Philippines, Egypt, and the EMEAA region, giving him a deep understanding of international markets.

Media Appearances

Sergio Menéndez - Corporate Website. Featured in CEMEX (Corporate website)

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CEMEX announces new leadership appointments effective April 1. Featured in Investing.com

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CEMEX Announces Organizational Changes. Featured in Business Wire

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Work History

3-2025
Presidente at Cemex México
2-2019 - 3-2025
CEMEX EMEAA Region President at CEMEX
2-2019 - 3-2025
EMEA Regional President at CEMEX
10-2016 - 1-2019
Vice President Of Distribution at CEMEX
8-2014 - 9-2016
CEMEX México Vice President Of Infrastructure at CEMEX

Education

9-1999 - 6-2001
MBA from Stanford University Graduate School of Business
Education details unavailable from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 32 Location : Mexico Job Level : N/A Designation : Presidente at Cemex México
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Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sergio

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • They like to analyze well and then make their decisions.
  • Can Sergio take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sergio

Personality Compatibility


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