Geoff Dice

Questioner
DISC Type : c

Director of Product at Housecall Pro

Austin, Texas, United States

Overview

Geoff is the Director of Product at Housecall Pro with over eight years of experience, specializing in Product Led Growth (PLG) and subscription models. A graduate of The University of Texas at Austin, he leads a team focused on billing and feature access infrastructure. Colleagues describe him as a strong leader and great team member.

Beyond his core product roles, Geoff has a passion for education, having served as the lead instructor for the Product Management Bootcamp at UT Austin. He enjoys sharing his expertise with professionals seeking to develop their skillsets and is praised for his passion in helping others learn.

He once moderated a discussion around data at Dealerwares INSPIRE Summit 2022, engaging directly with industry experts and customers.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Product Led Growth
His current role at Housecall Pro and past work at Rev are focused on implementing and scaling PLG motions to enhance the customer journey.
Subscription Models
He has a strong track record of launching and expanding subscription products, including Rev's first subscription offering and a standalone product at Dealerware.
Fintech Infrastructure
Manages a team at Housecall Pro with a roadmap focused on streamlining sales tooling and building a more flexible billing infrastructure.

Media Appearances

Geoff has no verified media appearances

Work History

4-2025
Director of Product at Housecall Pro
8-2023 - 4-2025
Group Product Manager at Housecall Pro
6-2022 - 7-2023
Senior Product Manager at Rev
1-2022 - 12-2022
Adjunct Instructor - Product Management at Texas McCombs School of Business
3-2021 - 6-2022
Senior Product Manager at Dealerware

Education

2010 - 2011
MA from The University of Texas at Austin
2006 - 2010
BBA from Texas Christian University - M.J. Neeley School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director of Product at Housecall Pro
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Insights For Selling To Geoff

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoff is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Geoff

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Geoff move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Geoff take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Geoff

Personality Compatibility


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