Geoff Twist

Questioner
DISC Type : c

Managing Director UK & Ireland and Management Centre European Agents at Roche

Burgess Hill, England, United Kingdom

Overview

Geoff Twist is the Managing Director for Roche Diagnostics in the UK & Ireland, steering the companys efforts to advance patient care through diagnostic innovation. His background includes executive education in international finance from Harvard and previous financial and business analysis roles at Cadbury UK.

Outside of his professional life, Geoff is a father to three daughters and a passionate supporter of Liverpool FC. He draws inspiration from popular culture, such as the TV show "Ted Lasso, " valuing teamwork and curiosity in both his personal and professional spheres.

He proudly announced that Roche Diagnostics UK & Ireland achieved a -1. 2% mean gender pay gap, meaning women on average earn more than men at the company.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Diagnostic Innovation
He frequently speaks on the need to accelerate the adoption of new diagnostic technologies and digital solutions to improve patient outcomes and support the NHS.
Healthcare Partnerships
Actively fosters collaboration between industry, the NHS, public health bodies, and academia to solve pressing health challenges, as seen in partnerships in London and Liverpool.
Gender Equality
As a father of three daughters, he is a vocal advocate for pay equity and publicly celebrated his company's achievement of a negative gender pay gap.

Media Appearances

Interview with Geoff Twist – Managing Director, UK & Ireland, Roche Diagnostics. Featured in PharmaBoardroom

See Now

Work History

10-2017
Managing Director UK & Ireland and Management Centre European Agents at Roche
1-2016 - 9-2017
Chief Commercial Officer at Roche
10-2011 - 12-2015
General Manager at Roche
6-1995 - 6-1996
Financial Controller - Logistics & Distribution at Cadbury UK
6-1994 - 6-1995
Business Analyst at Cadbury UK

Education

6-2002 - 6-2002
International Finance from Harvard Business School Executive Education
7-1997 - 7-1997
Leading Leaders from Hult Ashridge Executive Education

More Information

Social Presence :

Prographics :

Exp : 16 Location : Burgess Hill, England, United Kingdom Job Level : Mid-senior Designation : Managing Director UK & Ireland and Management Centre European Agents at Roche
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Insights For Selling To Geoff

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoff is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Geoff

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Geoff move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Geoff take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Geoff

Personality Compatibility


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