Geoffrey Behr

Critic
DISC Type : C

Director Global Tech Procurement at adidas

Amsterdam, North Holland, Netherlands

Overview

Geoffrey is the Director of Global Tech Procurement at adidas, bringing over 20 years of specialized IT procurement experience. He holds an MBA from the European Institute of Purchasing Management and excels in managing major software partners like SAP, Microsoft, and Salesforce, with a focus on complex negotiations.


Geoffrey has extensive international work experience, having managed procurement and vendor relationships across Europe, the Americas, the Middle East, and Asia.

Personality Overview

Critic

ROI Driven

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Global Software Procurement
His current role at adidas and previous role at Liberty Global are centered on managing procurement for major global software partners like SAP, Microsoft, and Salesforce.
Vendor Management Strategy
He has a proven track record of developing and implementing comprehensive vendor management programs across multiple international companies.
Strategic Sourcing
His experience includes defining and executing outsourcing strategies and implementing strategic sourcing processes to optimize procurement.

Media Appearances

Geoffrey has no verified media appearances

Work History

9-2019
Director Global Tech Procurement at adidas
7-2017 - 8-2019
Director Global IT Procurement at Liberty Global
5-2011 - 6-2017
Head of IT Procurement at ASML
4-2010 - 4-2011
Category Manager Software at Achmea IT at Thornstein Groep B.V.
1-2009 - 12-2009
Head of Indirect Procurement at TAQA GLOBAL

Education

2007 - 2009
MBA from MBA at European Institute of Purchasing Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Director Global Tech Procurement at adidas
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Insights For Selling To Geoffrey

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoffrey is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Geoffrey

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Geoffrey move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Geoffrey take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Geoffrey

Personality Compatibility


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