Geoffrey Smalling in

Geoffrey Smalling

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Chief Technology Officer at Shippo
📍 San Francisco, California, United States

Geoffrey Smalling is the Chief Technology Officer at Shippo, focused on simplifying shipping for e-commerce. His career includes leadership roles at Flexport, Merkle, and Wine. com, with expertise in loyalty technology and global trade. He holds a BS in Electrical Engineering from The University of Texas at Austin. People who have worked with him describe him as "smart, " "visionary, " and "well rounded. "

Outside of his direct professional responsibilities, Geoffrey maintains a keen interest in business strategy and leadership, following publications like the Harvard Business Review. He also stays connected to his alma mater, The University of Texas at Austin, indicating a strong appreciation for his educational roots.

Under his leadership, his team at Wine. com was one of the very first customers to deploy a new technology while it was still in beta.

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Current Role
Chief Technology Officer
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Geoffrey cares about

AI in Shipping
He is leading Shippo's development of AI-powered features, including agentic shipping platforms and delivery estimate tools, to simplify logistics for merchants.
Shipping Analytics
He recently announced the launch of Shippo Intelligence, a new analytics platform designed to turn shipping data into actionable business decisions for customers.
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Career

Work history

10-2024
Chief Technology Officer
Shippo
10-2020 - 2-2024
Vice President Of Engineering
Flexport
3-2020 - 11-2020
Chief of Staff to CTO
Flexport
8-2018 - 3-2020
Vice President Of Product Management
Flexport
2-2018 - 11-2019
Vice President Of Professional Services
Flexport
In the press

Media appearances

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Education
8-1996 - 6-2000
BS
The University of Texas at Austin
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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