Geoffrey Willison

Doer
DISC Type : ds

Operating Partner at BV Investment Partners

Hingham, Massachusetts, United States

Overview

Geoffrey is an Operating Partner at BV Investment Partners, specializing in PE-backed software companies. His career features C-level roles at firms like ConnectWise and Continuum, where he drove value through strategic and operational leadership. He holds an MBA from Stanford and is described by colleagues as professional, a tireless worker, and an exceptional leader.

He is deeply committed to philanthropy, particularly in education. Geoffrey serves as a Board Member for School the World, an organization dedicated to providing quality education to children in impoverished communities, and actively promotes awareness for educational causes.

Unique fact: Geoffrey successfully led the full acquisition and business process integration for a previous company.

Personality Overview

Results Focused

Long-term Focused

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

PE-Backed Software
As an Operating Partner and former executive at firms like Thoma Bravo-backed ConnectWise, he has deep expertise in scaling private equity-owned software companies.
IT Service Providers
His leadership at ConnectWise and Continuum, both serving Managed Services Providers (MSPs), shows a focus on enabling the success of IT solution providers.
Global Education
Serves on the board of "School the World" and actively promotes initiatives like the International Day of Education, showing a passion for educational access.

Media Appearances

Geoffrey has no verified media appearances

Work History

12-2024
Operating Partner at BV Investment Partners
11-2019 - 9-2024
COO (2019-2023), CCO (2023), SVP Finance (2024) at ConnectWise
2-2017 - 10-2019
CFO at Continuum
1-2017 - 12-2020
Board Member at School the World
1-2016 - 1-2017
CEO & Board Member at Valore

Education

1991 - 1995
AB from Dartmouth College
1999 - 2001
MBA from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : Hingham, Massachusetts, United States Job Level : N/A Designation : Operating Partner at BV Investment Partners
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Insights For Selling To Geoffrey

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoffrey is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Geoffrey

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Geoffrey move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Geoffrey take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Geoffrey

Personality Compatibility


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