George Groves

Evaluator
DISC Type : cds

CEO at Piehole.TV | Explainer Videos

South Africa

Overview

George is the CEO of Piehole. TV, a promotional video agency. His background combines a PhD in Engineering from Stellenbosch University and experience as a Director at UBS Investment Bank. He is also a proven entrepreneur, having successfully built and sold a food business before entering the creative industry.

Outside of his current role, George has a strong entrepreneurial history, having founded a successful Mexican food company which he grew to three locations before it was acquired. This venture highlights a passion for building businesses from the ground up, a theme that connects his diverse career path from finance to food to media.

He made a significant career pivot from being a market risk director at an investment bank to founding a restaurant chain.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Video Marketing
As the CEO of Piehole. TV, he specializes in creating brand explainers and product videos and has posted about using video content for business conferences.
Startup Fundraising
He recently secured Enterprise Investment Scheme (EIS) pre-approval for his company, indicating a focus on attracting UK-based investors with significant tax incentives.
Entrepreneurship
He has a diverse background, moving from investment banking at UBS to founding and selling a successful Mexican food company before starting his current business.

Media Appearances

George has no verified media appearances

Work History

6-2015
CEO at Piehole.TV | Explainer Videos
2-2012 - 6-2015
Founder at Own business
1-2005 - 4-2012
Director, Equities Risk Control at UBS Investment Bank

Education

1999 - 2003
Doctor of Philosophy (PhD) from Stellenbosch University
1996 - 1999
Bachelor of Engineering (B.Eng.) from Stellenbosch University

More Information

Social Presence :

Prographics :

Exp : 20 Location : South Africa Job Level : Leadership Designation : CEO at Piehole.TV | Explainer Videos
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from George

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will George move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can George take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And George

Personality Compatibility


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