George Holt

Enthusiast
DISC Type : i

Content Strategy & Growth Lead at Fanvue

London, England, United Kingdom

Overview

George is the Content Strategy & Growth Lead at Fanvue, focusing on leveraging AI for the creator economy. He previously led marketing for Sides by the Sidemen, where he scaled weekly revenues past £1m and drove a social engine that delivered over 100 million views.

He spearheaded the launch of Sides first international restaurant in Singapore, which attracted thousands of fans who queued for over seven hours.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

AI for Creators
Believes AI is the "greatest leverage tool" creators have ever had and his current role at Fanvue is focused on building infrastructure for it.
Brand Collaborations
Highlights successful partnerships like Sides x adidas, believing in collaborations between brands that share a genuine culture and audience.
International Growth
Managed the international launch of Sides in Singapore and created a content series, "Admin Abroad, " showcasing the brand's global presence.

Media Appearances

George has no verified media appearances

Work History

4-2026
Content Strategy & Growth Lead at Fanvue
3-2025 - 4-2026
Head of Marketing at Sides
9-2022 - 6-2025
Senior Marketing & Social Manager at Sides
3-2021 - 9-2022
Senior Social Media Manager - Channel Lead at Born Social
9-2020 - 3-2021
Social Media & Content Manager at Bruntwood Works

Education

2007 - 2012
Education details unavailable from Saint Ambrose College, Hale Barns

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Content Strategy & Growth Lead at Fanvue
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from George

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will George move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can George take some risk or not?

  • They can take some low-probability risks if needed.

You And George

Personality Compatibility


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