George Walker

Enthusiast
DISC Type : i

Global Head of Copy at Aesop

London, England, United Kingdom

Overview

George has no verified overview

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

George has no verified topics they care about

Media Appearances

George has no verified media appearances

Work History

10-2024
Global Head of Copy at Aesop
9-2021 - 10-2024
Senior Copywriter, Global at Aesop
10-2020 - 9-2021
Head of Editorial at Selfridges
8-2019 - 10-2020
Senior Editorial Lead at Selfridges
2-2017 - 8-2019
Creative Copy Editor at Selfridges

Education

2006 - 2009
BA (First Class) from University of Sussex
2009 - 2010
NCTJ certificate from Brighton Journalist Works

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Copy at Aesop
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from George

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will George move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can George take some risk or not?

  • They can take some low-probability risks if needed.

You And George

Personality Compatibility


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