George Zhou

Observer
DISC Type : ic

Co-Founder at BUFFS

Los Angeles, California, United States

Overview

George Zhou is the Co-Founder of BUFFS and a graduate of the USC Iovine & Young Academy. He is focused on building startups, demonstrating success in rapid customer acquisition through content marketing and securing pre-seed funding for his CPG venture, Bold Snax.

Beyond his startup work, George has a background in collegiate athletics, having served as a manager for the USC Baseball team. He is passionate about building a strong community and network for founders, especially among fellow USC alumni.

His first venture into the food and beverage industry was as a smoothie maker, a role in which he described himself as "really good. "

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Startup Growth Hacks
Shared his experience of acquiring his first 20 customers and reaching 650k people in 10 days through extensive content testing, not luck.
CPG Food Brands
He is developing a new line of puffed meat snacks under the brand Bold Snax, having recently closed a $200k friends and family funding round for it.
Founder Communities
Actively works to connect and build community among USC alumni who are also founders, believing in the power of a strong, experienced network.

Media Appearances

George has no verified media appearances

Work History

3-2024
Co-Founder at BUFFS
10-2024 - 1-2025
Contract at Genius Ventures
9-2022 - 10-2023
Baseball Team Manager at USC Athletics
5-2023 - 8-2023
Sales and Product Intern at Moment
5-2023 - 7-2023
Smoothie Maker at Tropical Smoothie Cafe

Education

8-2022 - 5-2026
Bachelor of Science (B.S.) Arts from USC Jimmy Iovine and Andre Young Academy
8-2020 - 5-2022
Education details unavailable from International Baccalaureate

More Information

Social Presence :

Prographics :

Exp : 1 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder at BUFFS
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from George

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They like to analyze well and then make their decisions.
  • Can George take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And George

Personality Compatibility


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