Dana Kirwin

Pioneer
DISC Type : IDS

Director of Payer Development at ResMed

Minneapolis, Minnesota, United States

Overview

Dana Kirwin is the Director of Payer Development at ResMed, with nearly two decades of experience in product, marketing, and partnerships within the healthcare benefits space. People who have worked with her describe her as a collaborative, trailblazing, and strategic thought-leader. She is a graduate of the UMN Carlson School of Management.

Outside of her professional life, Dana is a passionate advocate for working parents and drives policy changes to support growing families. She resides in Minneapolis with her husband and two children, and often speaks about her own journey with motherhood to inspire and support other working moms.

In a previous role, she grew revenue in the employer market by 500% in less than four years.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Women's Health Innovation
Her career and public statements show a deep passion for advancing innovation in areas like menopause care, sleep health for women, and breastfeeding support.
Payer Development
Her current role at ResMed is focused on building strategic relationships with payers, and she has recently been hiring for business development roles in this area.
Supporting Working Parents
She is a vocal advocate for working mothers, leading initiatives and participating in discussions about improving the return-to-work transition for new parents.

Media Appearances

Dana has no verified media appearances

Work History

1-2025
Director of Payer Development at ResMed
7-2024 - 1-2025
Fractional U.S. Head of Partnerships at Vira Health
4-2024 - 12-2024
Executive Advisor at Citizen Health Strategies
1-2021 - 12-2023
Director, Employer and Government Relations at Medela
5-2019 - 1-2021
Sr. Program Manager, Employer Groups at Medela

Education

Bachelor of Science (B.S.) from UMN Carlson School of Management

More Information

Social Presence :

Prographics :

Exp : 7 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Director of Payer Development at ResMed
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Dana

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • They are generally fast movers and can take quick decisions
  • Can Dana take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Dana

Personality Compatibility


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