Georges Barakat
Login to view DISC.Georges Barakat is a Director at Saudi Arabias Public Investment Fund (PIF), where he leads retail strategy for the nations flagship real estate projects. With over 24 years of experience, he has a distinguished career in the luxury and consumer goods sectors, previously holding leadership roles at Richemont, Samsung, and LOréal across the GCC and KSA.
Described by colleagues as a charismatic and driven leader, Georges is passionate about mentorship and developing young Saudi talent within the retail industry. He is a trilingual professional, fluent in English, French, and Arabic, and has pursued executive education at both the University of Oxford and MIT Sloan School of Management.
Unique fact: Georges believes, "The traditional shopping mall model is no longer viable—consumers want experiences, not just stores. "
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