Gerald Raines

Evaluator
DISC Type : dsc

SVP, Location Based Experiences at Universal Destinations & Experiences

West Orange, New Jersey, United States

Overview

Gerald Raines is a seasoned executive in location-based entertainment, currently leading global expansion for Universal Destinations & Experiences. His career includes senior roles at the NBA, Paramount, and Disney, building on a foundation as a Surface Warfare Officer in the U. S. Navy. He is an alumnus of the United States Naval Academy.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Location-Based Entertainment
His entire career at Universal, Paramount, and Nickelodeon has been focused on leading the global development and expansion of location-based leisure entertainment, including theme parks, hotels, and exhibitions.
Global Brand Expansion
He has extensive experience forging partnerships with top global brands like the NBA, Disney, and Viacom to expand their presence into new international markets and leisure segments.
Team Development
He actively posts about hiring talented and diverse professionals for his team, from directors to interns, indicating a focus on building a strong and inclusive workforce.

Media Appearances

Gerald has no verified media appearances

Work History

8-2024
SVP, Location Based Experiences at Universal Destinations & Experiences
4-2023 - 7-2024
Senior Vice President, Global Head of Event Operations at National Basketball Association (NBA)
3-2023 - 7-2024
Member - Customer Advisory Board at Avis Budget Group
6-2021 - 4-2023
Senior Vice President, Lifestyle Products and Services at AARP
10-2016 - 10-2019
Advisory Board Member at VStar Entertainment Group

Education

1989 - 1993
Bachelor of Science (BS) from United States Naval Academy
1996 - 1998
Master of Business Administration (MBA) from Webster University

More Information

Social Presence :

Prographics :

Exp : 31 Location : West Orange, New Jersey, United States Job Level : Leadership Designation : SVP, Location Based Experiences at Universal Destinations & Experiences
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Insights For Selling To Gerald

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerald is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Gerald

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Gerald move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Gerald take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Gerald

Personality Compatibility


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