Geraldine Fernandez

Doer
DISC Type : ds

Director and Cybersecurity and Enterprise IT Lead at Hard Numbers 📈

London Area, United Kingdom

Overview

Geraldine is the Director and Cybersecurity Lead at Hard Numbers, specializing in insight-led PR for B2B tech brands. With board-level experience, she builds commercially accountable campaigns to resonate with executive leaders. People she has worked with describe her as talented, creative, and knowledgeable. She is a graduate of Leeds Trinity University.

Her interests suggest a strong focus on high-level business and leadership principles, following insights from publications like Harvard Business Review and McKinsey & Company. This reflects a commitment to understanding executive-level challenges.

Unique fact: Geraldine is currently conducting dedicated research into "cyber trust" – how organizations can effectively earn, lose, and strengthen it through modern communications.

Personality Overview

Long-term Focused

Risk-Accepting

Results Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cyber Trust
She is actively researching how organizations build and maintain trust in the digital age, a core theme in her professional introduction and recent social media posts.
B2B Tech Storytelling
Her focus is on helping tech leaders build authority and move pipeline through insightful storytelling and integrated campaigns that resonate with executive and technical buyers.
AI in Security
She recently participated in panel discussions at the TechEx Cyber & Cloud Expo, focusing on the realities, risks, and human factors of AI in cybersecurity.

Media Appearances

Geraldine has no verified media appearances

Work History

12-2025
Director and Cybersecurity and Enterprise IT Lead at Hard Numbers 📈
8-2022 - 12-2025
Director B2B Tech & Board Director at Say Communications
1-2020 - 8-2022
Practice Leader - Enterprise IT, Cybersecurity & Ecommerce at Say Communications
9-2017 - 1-2020
Associate Director at Say Communications
7-2016 - 9-2017
Senior Account Director at Say Communications

Education

1998 - 2000
2:1 from Leeds Trinity University
Education details unavailable from St Bede's College, Manchester

More Information

Social Presence :

Prographics :

Exp : 25 Location : London Area, United Kingdom Job Level : Senior Designation : Director and Cybersecurity and Enterprise IT Lead at Hard Numbers 📈
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Insights For Selling To Geraldine

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geraldine is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Geraldine

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Geraldine move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Geraldine take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Geraldine

Personality Compatibility


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