Patricia DeLuca

Inquirer
DISC Type : dc

Senior Managing Editor, License Global at Informa

New York City Metropolitan Area, United States

Overview

Patricia DeLuca is an expert in content operations and social media strategy, currently serving as the Senior Managing Editor at License Global. With a background that includes WWE and Inked Magazine, she excels in creating SEO-driven content and has a proven record of dramatically increasing social media engagement.

Her career demonstrates a strong interest in diverse consumer cultures, having launched magazines focused on niche topics like tattoo art and automobiles. She stays current with trends in fashion, toys, and retail, reflecting a passion for how brands connect with audiences through licensed products and media.

Patricia successfully launched multiple magazines from the ground up, including KING, RIDES, and the independent tattoo culture publication, Inked Magazine.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Brand Licensing
As Senior Managing Editor of License Global, her work revolves around the business of brand extension, covering trends in fashion, toys, and retail.
Social Media Growth
She consistently drives significant audience growth, increasing social media followers by 130% at License Global in 2024 and 55% at Lincoln Center.
Niche Publications
Her career includes launching and managing magazines for specific cultural interests, such as tattoo art ("Inked") and automobile culture ("RIDES").

Media Appearances

Patricia has no verified media appearances

Work History

2-2018
Senior Managing Editor, License Global at Informa
8-2016 - 2-2018
Interim Social Media Director at Lincoln Center for the Performing Arts
4-2006 - 1-2014
Managing Director, Publications at WWE
6-2005 - 4-2006
Managing Editor at Inked Magazine
7-2001 - 2-2005
Managing Editor at Harris Publications

Education

BS from St. John's University

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Senior Managing Editor, License Global at Informa
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Patricia

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • Their decision making speed is somewhere in the middle.
  • Can Patricia take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Patricia

Personality Compatibility


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