Geraldine McKelvie

Questioner
DISC Type : c

Senior Correspondent at The Guardian

London, England, United Kingdom

Overview

Geraldine has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Geraldine has no verified topics they care about

Media Appearances

Geraldine has no verified media appearances

Work History

9-2025
Senior Correspondent at The Guardian
9-2022 - 9-2025
Senior Journalist - Dispatches Investigations Unit at Channel 4
9-2019 - 9-2022
Investigations Editor - Sunday Mirror and Sunday People at Reach plc
6-2018 - 9-2019
Senior Reporter - Sunday Mirror and Sunday People at Reach plc
8-2015 - 6-2018
Features Writer - Sunday Mirror and Sunday People at Trinity Mirror plc

Education

2005 - 2009
BA (Hons) from University of Strathclyde
1999 - 2005
Education details unavailable from St Aidan’s High School, Wishaw

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Correspondent at The Guardian
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Insights For Selling To Geraldine

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geraldine is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Geraldine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Geraldine move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Geraldine take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Geraldine

Personality Compatibility


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