Gerben Sikkema in

Gerben Sikkema

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Vice President Loyalty at Finnair
📍 Hilversum, North Holland, Netherlands

Gerben Sikkema is the Vice President of Loyalty at Finnair, leading the Finnair Plus program. With a comprehensive background in M&A, strategy, and corporate sales from his time at Air France-KLM, he is a recognized leader in the airline loyalty sector. He holds a Master of Science from Technical University Eindhoven.

During his university years, Gerben was highly active in student life, serving as the president of the Eindhovens Studenten Corps. This early leadership experience involved significant organizational and stakeholder management responsibilities. His interests also appear to include Dutch national football.

Unique fact: He successfully led a strategic project that resulted in a major financing deal with Apollo Global Management for the Air France-KLM Group.

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Current Role
Vice President Loyalty
Location
Hilversum, North Holland, Netherlands
Personality Overview

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Priorities

Topics Gerben cares about

Airline Loyalty Strategy
He leads the Finnair Plus program and has extensive experience transforming loyalty programs into lifestyle-oriented commercial assets, as he did with Air France-KLM's Flying Blue.
M&A and Financing
Possesses deep expertise in M&A and asset monetization, highlighted by his leadership of a major financing deal with Apollo Global Management at his previous role.
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Career

Work history

1-2026
Vice President Loyalty
Finnair
1-2024 - 12-2025
Strategic Advisor
Pointspay
7-2022 - 12-2025
Senior Director Strategy and M&A
Air France-KLM
11-2020 - 7-2022
Senior Director Of Partnerships
Air France-KLM
2-2017 - 11-2020
Director Loyalty Partnerships
Air France-KLM
In the press

Media appearances

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Education
1999 - 2006
Master of Science (ir.)
Technical University Eindhoven
1993 - 1999
Secondary education (VWO)
Cambreur College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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