Gercilmar Moura de Souza is a Planning Manager at Lojas Le biscuit S/A, with extensive experience in retail expansion. He played a key role in growing the company from 13 to over 135 stores and previously managed new store implementations for Walmart. He holds a Bachelors in Administration from Unijorge.
As a planning manager, Gercilmar focuses on "tropicalizing" stores, which involves adapting the format of each new location to best suit the specific local market.
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