Gercilmar Moura de Souza

Collaborator
DISC Type : is

Gerente de Planejamento Pleno at Lojas Le biscuit S/A

Greater Salvador, Brazil

Overview

Gercilmar Moura de Souza is a Planning Manager at Lojas Le biscuit S/A, with extensive experience in retail expansion. He played a key role in growing the company from 13 to over 135 stores and previously managed new store implementations for Walmart. He holds a Bachelors in Administration from Unijorge.


As a planning manager, Gercilmar focuses on "tropicalizing" stores, which involves adapting the format of each new location to best suit the specific local market.

Personality Overview

Good Listener

Appreciative

Consensus Builder

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Retail Expansion
He has directly overseen the timeline and implementation of over 120 new stores for Lojas Le Biscuit, showcasing his deep expertise in large-scale retail growth.
Market Adaptation
Focuses on "tropicalizing" store formats, adapting the layout and product mix to meet the unique demands of each local market and consumer base.
Franchise Development
Was involved in supporting the implementation and timeline for the first franchise units at Le Biscuit, indicating experience with this specific growth model.

Media Appearances

Gercilmar has no verified media appearances

Work History

6-2011
Gerente de Planejamento Pleno at Lojas Le biscuit S/A
3-1997 - 6-2011
Coordendor de Novas Lojas e Reformas at Wal-Mart Watch

Education

2008 - 2014
Bacharelado em Administração from Unijorge

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Salvador, Brazil Job Level : N/A Designation : Gerente de Planejamento Pleno at Lojas Le biscuit S/A
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Insights For Selling To Gercilmar

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Show them how they look good by making this decision
  • Show genuine interest in solving their problems

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gercilmar is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Gercilmar

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Gercilmar move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Gercilmar take some risk or not?

  • They are unlikely to take many risks.

You And Gercilmar

Personality Compatibility


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