Ivo Benderoth

Examiner
DISC Type : cs

CEO at Grupo CVLB

Greater Rio de Janeiro, Brazil

Overview

Ivo Benderoth is the CEO of Grupo CVLB, leveraging over thirteen years of leadership in major retail and consumer goods companies. He possesses strong financial acumen with expertise in managing EBITDA and working capital, and has a proven track record in leading commercial operations, business development, and strategic negotiations.

He has a strong focus on team development, believing that close leadership and care are the path to building an engaged and successful team. His education includes an MBA from Ibmec and a specialization in Business Growth Strategy from IMD.

Unique Fact: He is currently leading the major merger and integration of two large Brazilian retailers, Casa&Video and Le Biscuit, to form Grupo CVLB.

Personality Overview

Process Oriented

Overcautious

Status Quo Seeker

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Retail Mergers
He is currently the CEO of Grupo CVLB, a company formed by the merger of Casa&Video and Le Biscuit, and is leading the integration of the two businesses.
Financial Management
He has a strong financial vision and a deep understanding of the variables that influence EBITDA and working capital in the retail sector.
Engaged Leadership
He publicly shares his belief that close leadership and genuine care for the team are the key drivers for creating a highly engaged workforce.

Media Appearances

Ivo has no verified media appearances

Work History

5-2023
CEO at Grupo CVLB
7-2018 - 5-2023
CEO at Casa & Video
5-2014 - 7-2018
Diretor geral - Gbarbosa at Cencosud S.A.
10-2012 - 4-2014
Non Food Commercial Director at Cencosud S.A.
1-2011 - 9-2012
Diretor Comercial de Eletrônicos e Tecnologia at Magazine Luiza

Education

Business Growth Strategy from IMD
MBA from Ibmec

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Rio de Janeiro, Brazil Job Level : Leadership Designation : CEO at Grupo CVLB
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Insights For Selling To Ivo

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivo is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ivo

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ivo move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Ivo take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Ivo

Personality Compatibility


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