Lori Casselman

Wildcard
DISC Type : sic

CEO & Founder at June Health

Canada

Overview

Lori Casselman is the CEO and Founder of June Health, a virtual care platform for women in midlife. With over 20 years of experience in health tech and insurance at firms like TELUS Health and League, she focuses on scaling technology solutions. She completed an Executive Leadership program at Ivey Business School and holds multiple degrees from Western University.

She is a passionate advocate for womens health, inspired by her own seven-year journey to get a perimenopause diagnosis. A former varsity rower, she is also described as a mother, athlete, and fitness advocate who is passionate about giving back to her community. Lori is a frequent speaker at industry events like TechTO.

Her personal health struggles directly motivated her to found June Health to address significant gaps in the healthcare system for women.

Personality Overview

Requires Proof

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Women's Health Advocacy
Her company, June Health, was founded after her own frustrating multi-year experience seeking treatment for perimenopause, a story she frequently shares in podcasts and talks.
Health Technology
Her career is centered on building and scaling health tech solutions, with executive roles at League, Wello Virtual Healthcare, and TELUS Health before founding June Health.
Supporting Female Founders
She frequently participates in events and shares stages with other female founders, actively championing women leaders in the technology and health sectors.

Media Appearances

Lori has no verified media appearances

Work History

1-2024
CEO & Founder at June Health
1-2023 - 8-2023
Managing Director, Global Consumer Health Solutions at TELUS Santé | TELUS Health
7-2022 - 12-2022
Chief Commercial Officer (Fractional) at LifeSpeak Inc.
1-2020 - 5-2022
President & Chief Revenue Officer at Wello Virtual Healthcare
6-2016 - 1-2020
Chief Health Officer & Executive Advisor at League Inc.

Education

5-2023 - 5-2023
Education details unavailable from Stanford University Graduate School of Business
5-2015 - 10-2015
Executive Leadership Development Program from Ivey Business School at Western University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Canada Job Level : Leadership Designation : CEO & Founder at June Health
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lori

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lori take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lori

Personality Compatibility


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