Gerry McGuire

Critic
DISC Type : C

Digital Content Manager at The Scottish Parliament

Glasgow, Scotland, United Kingdom

Overview

Gerry McGuire is the Digital Content Manager at The Scottish Parliament, specializing in social media, digital communications, and analytics. A University of Glasgow graduate with a degree in English Literature and Film & Television, he has progressed through several roles at Parliament and is described by colleagues as having a high level of knowledge and skill.

Outside of his primary role, Gerry has a notable interest in accessible communication, holding a Level 1 certification in British Sign Language. His background in film and coursework in DSLR filming suggest a personal passion for visual storytelling that complements his professional expertise in digital content.

He is certified in British Sign Language (BSL), demonstrating a commitment to inclusive communication.

Personality Overview

Negotiator

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Social Media Analytics
He recently delivered a presentation on measuring social and media impact using data from multiple sources, including Power BI, for communications teams.
Digital Asset Law
Tracks legislative developments related to the ownership of digital assets, particularly within the context of Scots Law.
Future of the Web
He shows interest in research about the evolving internet experience and the trend of user activity consolidating on a few major platforms.

Media Appearances

Gerry has no verified media appearances

Work History

6-2021
Digital Content Manager at The Scottish Parliament
8-2017 - 6-2021
Digital and Social Media Manager at The Scottish Parliament
1-2017 - 8-2017
Research and Communications Assistant at Office of Clare Haughey MSP, The Scottish Parliament
8-2015 - 11-2016
Project Manager at 29studios
10-2013 - 8-2015
Digital Development Analyst at NHS 24

Education

2000 - 2004
English Literature and Film & Television from University of Glasgow
1994 - 2000
Education details unavailable from St. Aloysius' College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Glasgow, Scotland, United Kingdom Job Level : Middle Designation : Digital Content Manager at The Scottish Parliament
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Insights For Selling To Gerry

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerry is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Gerry

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Gerry move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Gerry take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Gerry

Personality Compatibility


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