Ghaith Zeidan

Critic
DISC Type : C

Director of Sales at Fresh Express LLC

Dubai, United Arab Emirates

Overview

Ghaith Zeidan is the On Trade Director of Sales at Fresh Express LLC, leveraging over 20 years of experience in sales, marketing, and brand building. He holds a WSET certification and is a Digital Transformation Specialist. Colleagues describe him as knowledgeable, articulate, and personable, highlighting his expertise in the market.

Outside of his primary role, he has an interest in event management and follows leading global firms like Microsoft and Deloitte. He shares positive messages with his network, such as wishing peace and prosperity for Eid, indicating a personable approach to professional relationships.

He is actively recruiting bartenders to transition into supplier-side roles, personally mentoring them to promote non-alcoholic brands.

Personality Overview

Negotiator

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Building
He has extensive experience developing brand strategies, business plans, and managing daily sales for brands like MONIN, VOSS Water, and Cafes Richard.
Non-Alcoholic Beverages
Actively focused on growing the non-alcoholic beverage sector by recruiting talent to promote brands such as Monin, Lyres, and Goldberg.
Talent Development
Invested in finding and nurturing talent, offering opportunities for bartenders to move from service to supplier-side roles, fostering career growth.

Media Appearances

Ghaith has no verified media appearances

Work History

1-2018
Director of Sales at Fresh Express LLC
10-2005
Sales Director at Fresh Express LLC
5-2014 - 10-2022
Commercial Director at Fresh Express LLC
8-2004 - 9-2005
Customer Service at Virgin Megastore MENA
10-2003 - 8-2004
Store Manager at Columbus Café & Co

Education

2-2011 - 4-2013
Associate's degree from MUST University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Director of Sales at Fresh Express LLC
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Insights For Selling To Ghaith

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ghaith is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ghaith

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ghaith move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ghaith take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ghaith

Personality Compatibility


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