Gina Gretchko

Trailblazer
DISC Type : DI

Founding Member at WE ARE THE BOARD

New York City Metropolitan Area, United States

Overview

Gina Gretchko is a brand story consultant and fractional strategic leader for founder-led brands through her company, Gretch. Co. A pioneer in social media marketing, she previously led best-in-class social strategies at Saks Fifth Avenue and VaynerMedia, working with Fortune 50 companies. People who have worked with her describe her as intuitive, knowledgeable, and professional.

Outside of work, Gina is passionate about the culinary and hospitality world, having helped build the brand for a James Beard-nominated restaurant. She values life beyond her career and pursues continuous learning, having taken courses on contemporary fashion history. One post suggests she values time for personal reflection and non-work related activities.

She was instrumental in developing the brand for Cordelia, a restaurant that has received multiple James Beard Award nominations.

Personality Overview

Persuasive

Achievement-Oriented

Friendly But Fast

They respond better to a combination of speed and relationship.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Founder-Led Brands
Her current consultancy, Gretch. Co, focuses on building brand messaging and content plans that bring the visions of founders to life.
Luxury Brand Storytelling
Her career includes leading social media for Saks Fifth Avenue, securing COACH at VaynerMedia, and producing campaigns with brands like CHANEL.
Food & Hospitality
She has a personal and professional connection to the restaurant industry, notably shaping the brand for the award-winning restaurant Cordelia.

Media Appearances

Gina has no verified media appearances

Work History

7-2021
Founding Member at WE ARE THE BOARD
1-2021
Fractional Executive, Brand Story + Strategic Leadership at Gretch.Co
6-2017 - 2-2020
Divisional Vice President, Social Media at Saks Fifth Avenue
6-2016 - 6-2017
Senior Director, Social Media at Saks Fifth Avenue
8-2013 - 3-2016
Group Director at VaynerMedia

Education

Bachelor of Science from Kent State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Founding Member at WE ARE THE BOARD
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Insights For Selling To Gina

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Gina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Gina move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Gina take some risk or not?

  • They can take risks if necessary.

You And Gina

Personality Compatibility


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