Gina Gretchko in

Gina Gretchko

Trailblazer · DISC type DI
Founding Member at WE ARE THE BOARD
📍 New York City Metropolitan Area, United States

Gina Gretchko is a brand story consultant and fractional strategic leader for founder-led brands through her company, Gretch. Co. A pioneer in social media marketing, she previously led best-in-class social strategies at Saks Fifth Avenue and VaynerMedia, working with Fortune 50 companies. People who have worked with her describe her as intuitive, knowledgeable, and professional.

Outside of work, Gina is passionate about the culinary and hospitality world, having helped build the brand for a James Beard-nominated restaurant. She values life beyond her career and pursues continuous learning, having taken courses on contemporary fashion history. One post suggests she values time for personal reflection and non-work related activities.

She was instrumental in developing the brand for Cordelia, a restaurant that has received multiple James Beard Award nominations.

Read the full overview →
Experience
19 Years
Current Role
Founding Member
Location
New York City Metropolitan Area, United States
Personality Overview

How Gina shows up

Persuasive
Achievement-Oriented
Friendly But Fast

They respond better to a combination of speed and relationship. They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Priorities

Topics Gina cares about

Founder-Led Brands
Her current consultancy, Gretch. Co, focuses on building brand messaging and content plans that bring the visions of founders to life.
Luxury Brand Storytelling
Her career includes leading social media for Saks Fifth Avenue, securing COACH at VaynerMedia, and producing campaigns with brands like CHANEL.
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Career

Work history

7-2021
Founding Member
WE ARE THE BOARD
1-2021
Fractional Executive, Brand Story + Strategic Leadership
Gretch.Co
6-2017 - 2-2020
Divisional Vice President, Social Media
Saks Fifth Avenue
6-2016 - 6-2017
Senior Director, Social Media
Saks Fifth Avenue
8-2013 - 3-2016
Group Director
VaynerMedia
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Science
Kent State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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