Gina Lombardo-Negron

Examiner
DISC Type : cs

VP, Media Director at Hawthorne

Merrick, New York, United States

Overview

Gina has no verified overview

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Gina has no verified topics they care about

Media Appearances

Gina has no verified media appearances

Work History

VP, Media Director at Hawthorne
4-2009
Associate Media Director, National Broadcast & Syndication at Hawthorne
9-2003 - 1-2009
Partner, Associate Broadcast Director at MEC Interaction
Broadcast Supervisor at Wunderman

Education

1989 - 2003
bs from St. John's University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Merrick, New York, United States Job Level : Senior Designation : VP, Media Director at Hawthorne
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Insights For Selling To Gina

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Gina

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Gina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Gina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Gina

Personality Compatibility


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